The Effect of Value Congruity, Customer Brand Engagement, Consumer Brand Identification, and Affective Brand Commitment on Brand Loyalty of Roughneck Products 1991. JoSS [Internet]. 2023 Aug. 18 [cited 2026 Jan. 10];2(8):661-73. Available from: https://joss.al-makkipublisher.com/index.php/js/article/view/100