The Effect of Value Congruity, Customer Brand Engagement, Consumer Brand Identification, and Affective Brand Commitment on Brand Loyalty of Roughneck Products 1991. Journal of Social Science (JoSS), [S. l.], v. 2, n. 8, p. 661–673, 2023. DOI: 10.57185/joss.v2i8.100. Disponível em: https://joss.al-makkipublisher.com/index.php/js/article/view/100. Acesso em: 10 jan. 2026.