E-Customer Review, E-Customer Rating, and E-Payment: Perspective Differences between Generation Y and Z
DOI:
https://doi.org/10.57185/joss.v2i5.83Keywords:
E-Customer Review, E-Customer Rating, E-Payment, Generation Y, Generation ZAbstract
E-commerce can use E-Customer Reviews, E-Customer Ratings, and E-Payments as important features to attract consumers to buy from e-commerce. This study examined the perspectives' differences between Generation Y and Generation Z on online reviews, ratings, and payments. Generation Y and Generation Z, who live in Jakarta and have shopped online more than once, are the populations of this study. To get a representative sample for this research, the method of purposive sampling was employed. A questionnaire was used as the data collection technique, and it was sent out over the internet to Generation Y and Generation Z who satisfied the criteria set out for this research. In all, there were 170 of Generation Y and 170 of Generation Z that took part in this study. The data is analyzed using the program SPSS version 27, and the study results indicate that there are differences in the perspectives of Generation Y and Generation Z about e-customer reviews, e-customer ratings, and e-payments.
Published
Issue
Section
License
Copyright (c) 2023 Paras Islami, Virgo Simamora
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
