the developer, the UPT market also tries to participate in the maintenance. Almost all physical
aspects in Pasar Setono Betek experienced a satisfactory increase. (2) In terms of traders'
income, market revitalization has a significant positive impact on Pasar Setono Betek, Kediri
City. The level of effectiveness of this revitalization is considered high based on the intensity
of the results achieved. This is because the market manager remains compliant with the rules
that apply in market management, and traders also show a high level of awareness in creating
a market that is able to compete.
According to (Umam, 2019), the evaluation of the revitalization program at Pasar
Grengseng, Paguyangan District, Brebes Regency shows the effectiveness of the program,
especially in achieving indicators of profit or income, growth, satisfaction, and overall morale.
Meanwhile, according to (Lutfiana, 2020), the revitalization program at Setono Betek Market,
Kediri City has brought significant improvements in the maintenance of market facilities and
infrastructure, with a good contribution from the UPT market. Almost all physical aspects of
the market have improved satisfactorily, and this revitalization has had a positive impact on
income and the types of goods traded in the market. Market managers and traders also show a
high level of awareness in complying with the new market rules.
Thus the researcher is interested in examining the reforms in this study by utilizing a
qualitative approach. The purpose of this study is to explore the changes in the arrangement
and guidance as well as the impact on the income level of the community after the fire. This is
intended to improve the competitiveness of Sumber Market with other Modern Markets in the
Cirebon Regency area, as well as to improve service quality and accessibility for the
community. This research also aims to evaluate the impact of Cirebon Regent Regulation No.
9/2016 on the income level of the community and to improve the competitiveness of the
Sumber Traditional Market with other modern markets around it.
METHOD RESEARCH
The method applied in this research is a qualitative method with a case study approach.
According to (Hermawan, 2019), "The case study research method is an appropriate strategy
for use in research that uses the main research question of how or why, the researcher has
little time to control the events under study, and the research focus is a contemporary
phenomenon, to track contemporary events." In the case study method, researchers focus on
the design and implementation of research. In the case study method, researchers focus on
the design and implementation of research".
In this research, a qualitative data analysis method was used. Matthew B. Milles and
A. Michael Hubberman in (S. Sugiyono, 2012) explain that the qualitative data analysis
process is carried out interactively and continuously until the data reaches saturation. This
data analysis activity includes data reduction, data display, and conclusion drawing.
1. Data Reduction: Reducing data means combining, selecting key things, emphasizing
crucial aspects, and identifying emerging themes and patterns. Technically, the data
reduction process in this study includes recapitulating the results of interviews and
analyzing the results of documents that are relevant to the research focus (S. Sugiyono,
2012).